Not many people can say they designed a virtual club, but I did for General Motors / Pontiac via friends of mine, as part of their presence in Second Life. The Parkade was a club run by via DJ/mashup friends where I was already DJ-ing, so when it needed a re-brand I jumped at the chance.

My friend built the club but I designed all the textures – so everything down to the signage, tarmac floor, walls, t-shirts, even glass and some of the promo materials. I had complete free reign, and had a lot of fun using signs (as you might have guessed from my logo and previous portfolios I am obsessed with the work of Jock Kinneir and Margaret Calvert and safety/road signage in general, going back to student days) and creating grungey textures that look like a disused garage.