London Calling (London Elects)

This was for LIDA (one of the Saatchi Village) creating pitch designs for London Elects before the London Mayoral election – like the Universal Music intranet I pretty much had free range with concept and design, with some art direction from the creative director.

The idea was an interactive map of London, a Sim-city style game where you could affect the outcome of London by changing several factors such as police spending or entertainment/arts by sliders. Also there was information about the candidates.

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